Market Yourself as a Trainer

Introduction

This program provides you with the essential factors to market your training name, and help you gradually to plan for expansion in the general programs and to know how to enter the companies’ world to practice training; and all of this through the proven steps in planning, implementation and entering the social communications networks and the Internet, in addition to know how to enter the training relations’ networks.

Who is this program for?

For new trainers and expert trainers who want to spread their training names as a brand.

Program’s objectives

At the end of this training program, each trainer will be able to:

Necessary Basics

1. Recognize factors which make the consultant a great person
2. Discover the challenges the consultant will face
3. Describe where he/she is when it comes to an emergency
4. Discover the importance of planning and its steps

Planning

1. Determine the consulting field to specialize in
2. Recognize the most lucrative fields of consulting
3. Determine the geographical areas to work in
4. Decide how much he wants to make annually
5. Recognize various types of available pricing structure
6. Think about how to price in order to bring value to the work
7. Prepare a pricing plan
8. Recognize essential principles of planning
9. Create a unique promotional mix
10. Write marketing goals
11. Apply SOWT
12. Create a vision and mission as a consultant

Implementation

1. Build credibility as a consultant
2. Answer the six questions about preparing for consulting services marketing
3. Set up a multi-step plan for a marketing campaign
4. Understand clients’ purchasing factors
5. Understand the four elements the marketing materials should have
6. Determine potential marketing consultancy services
7. Understand the harm of not spending money on marketing strategies
8. Understand three ways to increase consultancy sales
9. Understand the critical things to offer an effective price
10. Take advantage of social media in marketing
11. Establish a bright personal brand online

What You Will Learn?

Basics
The importance of planning and its steps. What is most important to you? The time matrix. The important tips to enter the public training market. The tools of entering the companies’ training market. Marketing the training and the promotional mix. SOWT and the market analysis. The three essential factors for the trainer’s success. How to build your brand.